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Why Must We Be Here?   An Anatomy of Compulsory Presence on Social Media and Its Metamorphosis   The Stage Has Shifted No one told us we had to be here. But one day we woke up and realized that “not being here” is, in itself,costly absence. There was no directive, no announcement. We simply […]

Yellow Banality: The Dictatorship of the Surface   “Yellow Banality” isn’t a matter of taste for me; it’s not a debate between listening to Mozart or pop trash. The issue is a deeper cultural habit: the habit of swallowing without chewing. A place where speed and surface replace time and roots. In this slaughterhouse, content […]

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