Bano Nova
Project Overview
We developed a complete brand identity system for Banoo Nova — a creative and culturally inspired brand bridging Iranian heritage and modern lifestyle.
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Partners
Bahram Rameh, Negin Moghaddardoust, Shokoufeh Shafieekhah
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Client
Bano Nova
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Published
2025
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• Brand Strategy & Archetype Definition
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• Logo System Design (Primary & Outline versions)
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• Color Palette & Typography System
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• Visual Identity & Pattern Design
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• Packaging & Café Product Applications
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• Website & Social Media Visual System
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• Brand Book Development
Logo
Design.
The Banoo Nova logo is inspired by ancient Iranian portraits and cultural elements. The oval form recalls the proportions of traditional female sculptures, while the woman’s face symbolizes calmness, creativity, and inspiration — the core traits of the brand’s personality.
A minimal reinterpretation of the paisley motif is integrated into the crown and details, bridging Iranian artistry with a modern visual language. The use of Iranian blue plays a central role, conveying trust, warmth, and authenticity while presenting the brand as both cultural and contemporary.
The logo has been developed in two structures — Solid and Outline — ensuring clarity and flexibility across both print and digital applications.
The visual identity of Banoo Nova extends across packaging, café products, and spatial design. Consistent use of Iranian blue, wave patterns, and clean typography ensures a unified brand experience — from the storefront to every customer touchpoint.
