Rastak Co.
Project Overview
Rastak Samane Vira, a leading provider of web and network solutions specializing in ERP, CRM, and HR systems based in Tehran, sought the expertise of Mr.Violet Creative Agency to create a distinctive visual identity and logo design. The challenge was to encapsulate the company's Iranian heritage and its forefront position in modern technology. "Rastak," meaning seedling in Persian, symbolized the essence of growth and innovation we aimed to reflect in their brand identity and logo
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partners
Bahram Rameh | Negin Moghaddardoust | Shokoufeh Shafieekhah
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Client
Mr. Mahdavi
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Published
2021
Our Approach
Our journey with Rastak Samane Vira began with in-depth meetings to fully grasp their vision, values, and the services they offer. Inspired by their unique name and the essential services they provide, we set out to develop a brand image that was both modern and inviting, ensuring it resonated well with their target audience. Our creative process was driven by the ambition to integrate traditional Iranian motifs with contemporary design elements, symbolizing the blend of heritage and innovation Rastak Samane Vira stands for.
Solution Delivered
We provided Rastak Samane Vira with a comprehensive branding package that included a new logo, color scheme, and bilingual typography, meticulously designed to embody the brand's essence. The logo creatively incorporates elements that signify growth and technology, serving as a testament to the company's commitment to innovation and its Iranian roots. The chosen color palette and typography reflect a balance between tradition and modernity, aiming to appeal to both local and international clients.
Reflections
Working with Rastak Samane Vira served as a valuable reminder of the critical role that brand identity plays in aligning with and expressing a company's core values. This project underscored the transformative impact of effectively conveying a company's vision through its branding, significantly influencing its public perception and operational success. It reaffirmed our belief in the power of thoughtful design to bridge cultures and industries, creating a lasting impression in the ever-evolving digital landscape.